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The chart below shows the evolution of email addresses vs. number of publications. The search keyword used was: 'cancer'.
The number of authors sharing their email address with the rest of the scientific community keeps growing overtime.
It is precisely to those scientists that we email relevant congress announcements, notices of interest, published articles, books or book chapters, as well as webinar announcements.
At the same time the email addresses increase, the cost of reaching them has been steadily decreasing, as happens with most items related to information technology. As a result, setting up and sending thousands of emails has become affordable enough to be within reach of individual scientists and even students finishing a thesis.
This democratization of information exchange has been accompanied by a regulatory framework, notably 'CAN-SPAM" from the USA Federal Trade Commission to prevent email abuse known as 'spam'. We follow those regulations, even though most of our emails are sent to recipients outside the USA. In our TOOLS menu, we provide links to several 'spam detection' sites for our clients to verify that their emails pass such test. In addition, we always test the final version of our mail-outs which helps keeping us compliant with the regulatory mandates as well as preventing the emails to end up in the recipient's 'spam folder'.
If you wish to reach thousands of scientists at very low cost, we can do it: You provide the message, we deliver it!